The Capilano University Marketing Association (CAPUMA), formally known as the Marketing Association of Capilano Students (MACS), was founded in 2008 by a small group of business students. It has grown in members throughout the years and has evolved to CAPUMA in December 2014 when the association became an official collegiate chapter with the American Marketing Association.


The student association leader in marketing resources, industry professionals, and community engagement.


Capilano University Marketing Association is one of the BC collegiate chapters of the American Marketing Association. We provide opportunities to unite students and industry professionals. Our association creates marketing related events that supports the student’s knowledge, experience, and skills to enhance their education and beyond.

Core Goals

• Establish partnerships with professional associations to enhance student access to career and networking opportunities.
• Create a strong dialogue with Capilano University faculty to find ways to affect measurable results that can improve the standing to the School of Business.
• Network with local businesses and the community to create relationships that are mutually beneficial and work towards a good cause.

Why You Should Participate

Joining CAPUMA is about applying the skills you have learned in the classroom and learning to network with your peers and industry professionals. After all, it’s about who you know. Start adding value to your degree and separating yourself from the masses by joining our team today.