CAPUMA, CCA, CSB Sponsor Team to Compete in New Orleans Case Competition

Hersey Company, the Title Sponsor for this year's AMA Case Competition!

Title Sponsor, Hersey Company

This year, CAPUMA, Capilano School of Business (CSB), and Capilano Case Association (CCA) are sponsoring a select group of Capilano University students to compete in the annual AMA (American Marketing Association) case competition hosted in New Orleans.

This year the case competition’s title sponsor is the Hershey’s Company, and focuses on Hershey’s new product called the Ice Breakers Cool Blasts Chews. This year case teams have been asked to create a comprehensive marketing campaign for this product in its second year of production, submitting a written case report and, if selected in the top 10 case teams, will present their findings at the Collegiate Chapter Conference in New Orleans on March 2016.

In preparation for this internationally recognized event, CAPUMA, the CCA, and the CSB are hosting an internal case competition, where Capilano students will compete against one another on different cases relating to the Hershey’s case. This will act as part of the research phase for the AMA case and will also act as the selection process in building a team for the large scale AMA Case.

The students who are invited to be on the AMA case team (4 members) will have their airfare and accomodation PAID for by the university to attend the New Orleans Collegiate Chapter Conference in March 2015. Attendance at the Collegiate Chapter Conference will happen whether or not the team’s written submission is selected as one of the top 10! These AMA case participants can also put all this hard work to good use by getting a self-directed study credit in either BADM 206, 306, or 406.

Key dates / information

Internal case teams – sign up individually OR with a team, if you do not have a team we will help you create one! (2 – 4 members per team)

September 22nd @ 6pm – Application deadline

September 23rd – Internal case release
September 24th @ 11:30am – 1:00pm CE 224 – Case Bootcamp Session #1

  • Asking questions about the case
  • Formation of teams
  • *Hosted by Andrea Eby

October 1st @ 11:30am – 1:00pm CE 224 – Case Bootcamp Session #2

  • Presentation skills
  • Final questions
  • *Hosted by Andrea Eby

October 2nd @ 3pm – 5pm CE 148 – Internal case presentations
October 5th – AMA case team invitations sent
November 17th @ 5pm – Written case due to Andrea
December 9th – Written case sent to the AMA
January 29th, 2016 – Top 10 finalists selected
March 17th– 21st, 2016 – Collegiate Chapter Conference / AMA case presentations

Don’t miss this amazing opportunity! Sign-up here before September 22nd @ 6pm.

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