AMA International Collegiate Conference Recap 2017

AMA International Collegiate Conference New Orleans, March 16-18 2017 Backrow from left to right: Hamzah Elhassani, Mark McDonald, Robert Dromey, Andrea Eby, Sara Dal Santo, Phoebe Chung, Pauntehah Poursaba Front row from left to right: Ludwig Coleman, Chris Critchley, Tom Kramer, Adam Wong Awards: Andrea Eby Hugh G. Wales Award Faculty Advisor of the Year[…]

The Story Behind Making It To The AMA Collegiate Case Competition Finals

Pauntehah Poursaba couldn’t believe it when she received a phone call from the American Marketing Association last Friday letting her know the case competition team from Capilano University is a finalist in the American Marketing Association’s 39th International Collegiate Conference, in New Orleans, March 16 to 18, 2017. “We did not think we had a[…]

Case Competition Team Makes It To The Finals

Our AMA Case Competition team has made it to the FINALS! They will compete at the American Marketing Association Annual International Collegiate Conference in March in New Orleans. AMA Collegiate Case Competition sponsored by eBay We would like to congratulate them on this outstanding accomplishment and wish them the best of luck. Make us proud!

Andrea Eby to Sit on Elite Judging Panel for Marketing Excellence Awards

Capilano University marketing instructor Andrea Eby has been selected as one of eight judges to deliberate the winners of the BCAMA’s Marketing Excellence Awards. The winners of the awards will be announced at the 45th Annual Marketer of the Year Gala at the Westin Bayshore on October 21st, 2015. Other professional judges selected to sit on[…]

This Marketing Week: Help send team to AMA International Collegiate Conference

Help send our team to the International Collegiate Conference by partaking in our Marketing Week festivities running from October 5- 9th on the Capilano University Campus! All event proceeds will support sending our team to the International Collegiate Conference in New Orleans in the Spring of 2016. The invitation goes out to prospective members, department[…]

CAPUMA, CCA, CSB Sponsor Team to Compete in New Orleans Case Competition

This year, CAPUMA, Capilano School of Business (CSB), and Capilano Case Association (CCA) are sponsoring a select group of Capilano University students to compete in the annual AMA (American Marketing Association) case competition hosted in New Orleans. This year the case competition’s title sponsor is the Hershey’s Company, and focuses on Hershey’s new product called[…]